Nikka Black Rich Blend

một phiên bản mới của "Black Nikka" sẽ được bán tại Nhật Bản: "Black Nikka Giàu Blend".
Đã hai năm làm phim và hơn một "phiên bản" mới, nó thực sự là một phong cách mới.


“Black Nikka” was launched in 1965 as Nikka’s top-class blended whisky - top-class at the time, that is.
It was incredibly popular throughout the following decades, but in response to changing drinking habits,
Nikka introduced a new, lighter version in 1997, the “Black Nikka Clear Blend”. This was a cleaner blend
with a non-peated malt base - light and elegant - perfect for people new to whisky and/or highball fans.

Now, with their new “Rich Blend”, Nikka is trying to appeal to those who’ve been drinking their whiskies
highball-style for a while and are ready for something a bit more … well, “rich”. They are specifically promoting
the “Rich Blend” as a whisky that is great “on the rocks” and as the perfect “house whisky” for seasoned
whisky drinkers.



As part of their promotion efforts, Nikka is launching a competition to win a gold-version of the bottle,
worth around 10,000,000 yen and is also giving away 10,000 small sized-bottles.
They’ve also produced a commercial featuring popular Japanese actor/model Yusuke Iseya.
The theme, apparently, is “The Cool Drink for the Adult Man”... which regrettably, it must be said,
is the way most whisky is presented in the media here. I, personally, think there was much more
variation in the way whisky was presented in advertising in the 70s and 80s, but that’s for another post.
In the meantime, whether you’re a man or not, an adult or a kid in an adult’s body, give the
“Black Nikka Rich Blend” a try. It may just be what you’ve always wanted without knowing it.